questionnaire

building an authentic brand from the ground up requires a look inward - an approach designed to inform WHO you are, WHAT you do, and WHY you do it - so you always have some level of professional momentum driven by forethought and design.

the 9 questions

  • ✺

    What is your personality type?

    Knowing yourself and being honest about how you approach daily life is key. How you run your business will depend on how you move about in the outside world. We don’t need to heavily define or label, but we do need to assess.

  • ✺

    How would you describe yourself using 5 words?

    Individual words. They can be whatever you want, but they should be about you, not what you do.

  • ✺

    Do you detach yourself from your work, or your work part of your identity?

    Some people define themselves by their productivity, others by their life outside their occupation. Neither are inherently “wrong.” Which are you?

  • ✺

    How would you describe your business in 5 words?

    Where the previous 5 words described you, these should describe your business.

  • ✺

    What do you offer?

    Exceptionally simple, deceptively difficult.

  • ✺

    What makes you different?

    Clients, customers, people who hire you, they all want something different. Unique. Coming to you should offer them something they can’t get elsewhere.

  • ✺

    What problem does your business solve?

    People spend money to make their lives easier, to create something they couldn’t on their own, or to be a part of something bigger. Every angle of your business solves a problem someone somewhere has.

  • ✺

    Who is your target market?

    One should start niche and then scale organically. With the most narrow perspective possible, who do you want to pay you?

  • ✺

    How do you want to be remembered?

    Rather than starting where you are now, look to the end of your life. Pretend you’re writing your own obituary. What is the legacy you want to leave behind?

the breakdown

questions 1-3: WHO

The first 3 questions reveal the WHO. Who are you really, as a business owner? These answers reveal not just who you are, but they also reveal information that will allow you to create effective and impactful workflows, interactions, and practices. Understanding WHO you are lets you work on instinct, rather than fighting against yourself

questions 4-8: WHAT

Questions 4-8 combine with engagement to form your brand and brand position. The WHAT. These answers reveal your business vocabulary and mission statement.

question 9: WHY

Understanding why you do what you helps motivate, inspire, and maintain your business. Perhaps most importantly, it helps you mitigate burnout.

describe yourself in 20 seconds or less.

describe yourself in 20 seconds or less.

Everything has led us here. Describing yourself in twenty seconds or less is where we end up. It’s the chance meeting teaser. It’s the elevation of the elevator pitch.

This is when you get to tell someone who you are and what you do in two or three sentences with the goal of intrigue rather than education.

We want your audience to be curious. We want them waiting for you to say more.

We want them to ask questions.